This tool on working with the media describes how to work effectively with both broadcast and print journalists. It describes how to prepare for an interview, what to ask the reporter, what the journalists "ground rules" are, and how to handle the press when you are in "crisis mode." This tool is invaluable for managers and leaders at any level. (3 pages)
What should I focus on in preparation?
What do I need to ask?
What about...
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